One recent morning at work I glanced down and saw an email notification pop up.
[warning]jenny@anotherkindofblog has unsubscribed from your blog[/warning]
To say I was surprised would be an understatement. Was I shocked? Heck no. Nothing shocks me these days. But this was an unsubscription notice from someone that I have corresponded with for some time. She even sent me a condolence email a few months back when she learned that I had a loss in my family which led to a gap in my blog writing. Granted, I have acquaintances in the blogging world, the majority of whom I have never met and may never meet in the future.
And do I expect someone whom I have never met to email me or direct message me to explain their reason for unsubscribing from my blog? I don’t know, maybe I do. Maybe I just consider it common courtesy especially with someone I have corresponded with for the past year or so. She may be reading this post right now and I’m really not writing it to demean what she did. That’s not it at all. I’m more here to explain to you why this was a wake-up call for me and my blog writing. It also led me to some soul searching as to why this happened.
Maybe I’ve become complacent?
I think we all tend to become a little complacent with anything in our lives. Maybe our motivation is not up to snuff and there may be other issues going on in our lives. If our blogging is not our full-time endeavor, it becomes easy to slack off a bit and not give it the attention that it should be given. Maybe Jenny saw complacency either in my writing or my content, or both. It’s hard to say.
Do I have too many guest posts?
I have a page on my blog that says “Write for this blog.” And lately, you’d be surprised at how many requests for guest posts have been sent my way. And, to be honest, I have obliged those requestors and published their work and have featured them on my Guest Writers page. Maybe this is what turned off Jenny. Just maybe she subscribed to my blog to read my blog posts, actually written by me. Maybe she didn’t sign up for reading the guest posts I’ve been publishing. You see, it’s tough for me to say “No” to someone requesting to write on my blog. I take it as an honor and a privilege that someone wants to write for me without any compensation but exposure to new readers. It’s also tough to turn down fresh content. But, then again, maybe this also follows under the complacency heading. It’s simply easier sometimes to publish someone else’s content than to come up with my own.
Did it bother her that I haven’t visited her blog recently?
You know I work full time and honestly I don’t have a lot of time to peruse other blogs that I like to read. In fact, my work recently put a filter on our internet and most of my favorite blogs are blocked. That doesn’t excuse me from reading other blogs when I’m not at work. I’m guilty as charged when it comes to not visiting and commenting on other blogs that I like. I should simply make the time. It’s great to see what others are writing and it also advertises your blog.
So where do I go from here?
I did say wake-up call so obviously this event will change the way I do things in my blogging world. In what way, you might ask? I think the fact that my blog has become more of a guest-posting venue will change. I am going to limit my guest posts going forward. Since I tend to publish a new post every week, I’m going to limit guest posts to one per month. I’m going to take my blog back with my own content because I’m just going to assume that my readers have subscribed to my blog to read my work. And that is a good thing.
I’m also going to consciously reach out to my other blogger buddies and get back to visiting their blogs regularly and commenting. They haven’t abandoned me, except Jenny, so I’m not going to abandon them. I will do my best to take the time even though my time is limited.
I’m also going to rid the word complacency from my vernacular and give my blog, and more importantly my readers, the attention they deserve. Your blog is your brand and it represents you. Give it your all and the readers will follow. Slack off and you just might get that slap-in-the-face wake-up call that just might make you sit up and take notice.
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